Lipstick as a trademark? Why not says the General Court

[Tanja Wittmann] According to a press release of 14 July 2021, the General Court of the European Union (GC) rendered a judgement in Case T-488/20 Guerlain v EUIPO allowing the shape of a lipstick for registration. Guerlain filed an application for registration of the following three-dimensional EU trademark: The EUIPO Examiner rejected the application for […]

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